Email online marketers have actually been reporting dropping click through rates and sales. Besides the typical factors mentioned like increased competitors and individuals responding less to marketing e-mails, I think one of the reasons involves 'anchoring'. What is anchoring? When it comes to making our decisions, it is a characteristic that we p
Any sensible individual will tell you that income loans are best used as the last option for a rare emergency situation. But sense is the last thing on the mind when it is clouded by the worry of how you are going to raise money for, say, a medical emergency situation, urgent repair, paying off past due expenses - all of which are expenses that can
In her firm's newest report, The Cygnus Donor Study: Where Philanthropy is Headed in 2011, Burk says there is "a continuing decrease in donors' desire to transact their gifts through the mail; 26% of those who offered through the mail last year said they plan to provide less in this manner in 2011 (less frequently, less cash or both).So if you're a
Techies are leveraging their wealth and talent to tackle global challenges Many individuals are cautious of indiscriminate charity such as handouts for beggars. They believe it would likely not always be the best approach to greatly help those in need. Although giving out money or meals to beggars might relieve somebody's situation on a given day,